WRAPSTATION

Delivery-only Fast Food Concept

> FULL BRAND STRATEGY, BRAND IDENTITY 
DEVELOPMENT & ACTIVATION

Wrapstation is a “delivery only” concept combining international cuisine with tasty wraps. Focusing on premium quality ingredients, these awesome flavors will “wrapidly” get you addicted to their unique taste.

What we did_

With a challenge to launch a food concept without a "sit-in" outlet, our focus is aimed at creating a visually impactful brand with an attitude, that is able to create a long-lasting impression.

This objective has been reached by articulating a brand language that evolved around the letter "W" and implementing a series of emotionally descriptive lines focusing on clean and crisp packaging design.

Aligned with an aggressive Social Media activation strategy, Wrapstation was able to quickly gain public awareness and receive positive reviews.

Deliverables