Muse du Liban

Brand Strategy & Identity Development

Muse is a wine born to inspire, captivate and compel. A work of true vinicultural art carefully crafted with exquisite handpicked grapes from the vineyards of Aynata, nestled in the picturesque lands of Lebanon’s fertile south. Muse was conceived by none other than France’s Michel Rolland, one of the world’s most revered winemakers and award-winning consultants, with a palate renowned for its penchant for inimitable, 100-point wines.

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Blackink's involvement initiated from the early staged of development in which we helped interpret and align the clients vision with business goals, overcoming the threat of being diluted in an over saturated and competitive market.

With an in-depth competitive research, we positioned the Brand in a market gap with least resistance, and gave life to Muse...source of inspiration.

• Market research

• Brand Strategy & Architecture

• Brand Name Creation

• Visual Identity

• Bottle Design & Packaging

• Marketing Tools

• Website Design and Development including E-commerce

• Marketing Strategy and Activation

 

museduliban.com

01. Logo Concept & Design

02. Muse - Le Rouge

03. Bottle Label Design - White, Red, Rosé

04. Packaging Design

05. Muse - Le Blanc

06. Social Media Activation

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08. Muse...né pour inspirer

09. Activation and Tasting Event - Byblos Wine Festival 2017

10. Activation and Tasting Event - Byblos Wine Festival 2017

11. Activation and Tasting Event - Byblos Wine Festival 2017

12. Activation and Tasting Event - Byblos Wine Festival 2017

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