Native woodlands are being destroyed at a very fast pace in Lebanon. They are among our most important habitats harboring biodiversity, moderating climate change, protecting against desertification, increasing soil water infiltration and inducing socio-economic development. It is sad to say that in 40 years we have lost 40% of our woodland cover, thus, reforestation constitutes a vital challenge for Lebanon.
Our involvement started with the brand identity design, online presence, advertising campaigns and exhibition branding. Supporting Jouzour in their reforestation activities and awareness campaigns is an ongoing mission we are proud of on both a personal and a CSR (Corporate Social Responsibility) level.