Oum El Nour

FULL REBRANDING, BTL & ATL

Over a period of 25 years, Oum El Nour has successfully helped thousands of men and women overcome their drug addictions, launched awareness and prevention activities across various regions in Lebanon, and received recognition and awards, locally and internationally. Yet such was not enough; Their image, strategy and communication required a full review to better address today's generations. 

This is why, we joined hands with OEN in 2014 as part of our CSR, to take their 25th anniversary as an opportunity to work on their image, messaging, positioning and implement them onto various touchpoints. From a brand positioning that relates positivity and emotional responsibility, to a visual identity that is modern yet in line with their core values, all the way to expressing a new call for action message through an outdoor and TVC campaign. 

Our journey with Oum el Nour has not ended as we are continuously working with them to ensure we can contribute in their cause, through what we do best.  

oum-el-nour.org

01. Strategy and Alignment Workshop

02. Strategy and Alignment Workshop

03. Strategy and Alignment Workshop

04. Vice President & Co-founder Gabriel Debbane at Oum El Nour's 25th anniversary gala dinner

05. REBRANDING

06. Tagline creation

07. BUSINESS CARD DESIGN

08. STATIONERY

09. WEB DESIGN

10. BROCHURE DESIGN

11. Finishing effect on cover

12. OUTDOOR AD

13. TVC - http://tinyurl.com/mnxjqwc

14. TVC - http://tinyurl.com/m65wwen