Long considered as the region’s utmost reference in its field, decision makers and opinion leaders recognise ArabAd as the most reliable publication covering the advertising and communication industry in the Middle East.
Launched in 1986, ArabAd quickly established itself as the region’s most authoritative monthly publication for advertising and communication, gaining its readers’ trust as it is independent of any particular or commercial interest.
Renowned for its controversial and challenging coverage of the industry, ArabAd’s aim is to expand the levels of quality and professionalism in our business.
It is printed and distributed at 15,000 copies across 46 countries.
Our challenge was to work on a modern image without loosing its traditional look and feel. This visual identity uplift was successfully applied onto the logo and magazine template with all its various subsections.