Wrapstation is a “delivery only” concept combining international cuisine with tasty wraps. Focusing on premium quality ingredients, these awesome flavours will `wrapidly` get you addicted to their unique taste.
With a challenge to launch a food concept without a "sit in" outlet, our focus aimed at creating a visually impactful brand with attitude, that is able to reach its clientele and create a long lasting impression.
This objective has been reached by creating a brand language that evolved around the letter "W", and implementing a series of emotionally descriptive lines focusing on clean and crisp packaging design.
Aligned with an aggressive Social Media activation strategy, Wrapstation was able to quickly gain public awareness and receive positive reviews.
Next steps? Restaurant outlet and Franchise.