After decades of occupation, the historic Jezzine region of Lebanon was finally vacated by armed forces and returned under Lebanon’s sovereignty, yet it faced serious challenges because not only had many inhabitants moved away but the perception of the area was regarded with caution, nervousness, and even sadness. On top of that, there was a steady brain-drain due to a young population moving to larger cities which left the region sparsely populated and primarily inhabited by an aging agricultural community.
A consortium made up of The Union of Municipalities of Jezzine, which encompasses the 45 towns and villages that make up the region, along with USAID and DAI joined forces with Blackink to jumpstart the region with a compelling tourism positioning campaign aimed to attract crowds within the context of agro- and eco-tourism.
Watch the Promotional Video: https://youtu.be/U23Nq9D4Dg4
Photography & Videography: Charbel Bouez