Brand Strategy & Design

Corporate Couturier

When employees are proud of their role and the brand they represent, they create positive impressions on customers while also inspiring colleagues to be the same.

Started as couture tailoring house 25 years ago, Modern Fashion Design is a reputable uniform designer and manufacturer brand based in Jordan and has engaged Black Ink to uplift and develop its brand to enter new markets.

FORM was born to bridge the gap between the personal and professional, and help brands establish a unique image through fashionable corporate wear. They design with the latest fashion trends in mind using innovative materials while focusing on the wearer’s personal style, which means the uniforms are not only stylish but also practical, wearable, washable and durable.


Blackink engaged and collaborated closely with the client to Audit and reposition the company by working on a brand strategy in line with the Brand's vision forward. The outcome was a fully fledge Brand strategy and design implementation across all touchpoints;


Brand Strategy:

  • Audience profile
  • Brand Proposition
  • Brand Purpose
  • Brand Personality
  • Brand Naming

Design Execution:

  • Logo Concept & Visual Identity Design
  • Full Stationery
  • Corporate/ Product Catalogue
  • Art Direction
  • Packaging and Label Design

01. Logo Design

02. Stationery Design

03. Brand Guidelines Booklet

04. Bag Design

05. Corporate Folder

06. Packaging Design

07. Label

08. Product Catalogue Design

09. Product Catalogue Design

10. Shooting - Art Direction

11. Shooting - Art Direction