We are a Strategic Branding Agency operating between Beirut and Montreal, & are delighted to welcome you into a place where visionaries are empowered and possibilities are endless! 

#endlesspossibilities

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Strategically-Led & Future Focused; We don't leave things to chance and take a proactive role in helping businesses exist well.

Since 2006 we’ve seen it all and learned invaluable business lessons from entrepreneurs who failed, struggled to build momentum, or succeeded brilliantly. Armed with first-hand experience and insight, our brand development model has evolved to encompass a process that helps new businesses define their niche customers, find their competitive edge, and establish their identity ensuring focus, recognition, and success in the long run.

We’re business-minded creatives.

We are a team of professionals that truly understand the financial impact and value of branding. We won’t go on about how “design” will save the world and how pretty colors and pictures make or break your business. We find those designers ridiculous, quite frankly! We focus on profit, market value, and the future of your business.

Your success is our success.

We genuinely care about your success, designing with your business in mind, its health, people, services, and its growth. We aim to establish long-term relationships with clients, ultimately becoming an essential part of their Brand DNA because if you succeed, we look good!

Bridging cultures breeds endless possibilities.

We are a rare breed of agency that organically produce trilingual work in English, Arabic, and French, creating layers of messaging that resonate with a variety of audiences with different lifestyles, cultures, and nationalities.

Riad Mouawad

Meet Riad Mouawad_

Founder of Blackink, I am a Brand Strategist, a Business Bootcamp alumni at the Futur academy, and a Level C Graduate trained and certified personally by world-renowned branding expert Marty Neumeier.

Working globally and across multicultural landscapes, I help businesses find clarity on who they are, discover their competitive edge, overcome communication challenges, and create meaningful relationships between brands and people, giving them a strategic advantage in the marketplace.

While I lead with strategy, I don’t stop there. I personally translate that strategy into compelling verbal and visual brand identities, bringing brands to life through distinctive messaging, tone of voice, and design systems that stand out and connect.

Today, I work closely with visionary entrepreneurs to explore hidden possibilities using the power of Strategy, Psychology, & Design.

I will be your direct contact and trusted guide throughout this collaboration.

(Join me on LinkedIn)

Let's talk

HOW WE CAN HELP

  • Transform your ideas into a compelling and clear vision, so that you can lead with conviction, inspire your team, and attract the right partners.

  • Identify what sets you apart from the competition, so that you can leverage your unique strengths and stand out in the market.

  • Develop a unique positioning that distinguishes your brand, so that you can capture your target audience's attention and loyalty.

  • Identify and engage with your ideal customers, so that your marketing efforts are more effective and generate better returns.

  • Improve every touchpoint to delight your customers, so that you can increase satisfaction, loyalty, and positive word-of-mouth.

  • Create a strong, memorable brand that commands recognition, so that you can foster trust and long-term relationships with your audience.

WE DESIGN AND MANAGE BRANDING AND COMMUNICATION ECOSYSTEMS FOR ESTABLISHED COMPANIES, START-UPS, NGOS, AGENCIES AND CONSULTANCY FIRMS.

Riad Mouawad giving a presentation in front of a whiteboard and a projection screen in a lecture room..
People sitting around a table during a meeting, watching a branding presentation on a large screen. The table has a laptop, smartphones, and snacks.
Woman sitting at a cluttered office desk, covering her face with her hands, holding a yellow sticky note and a pen, with various papers, notebooks, a laptop, water bottle, and office supplies scattered on the desk.
A dog running into an office space through a door with a quote on it that says 'Imagination'.
Two men sitting at a table being filmed by a person with a camera and headphones in a furniture store or showroom.
Three coworkers in an office celebrating while watching a video on their computers. One man stands with a water bottle, smiling and waving, while two women sit at desks with water bottles, smiling and looking at the screens. The office has large wind

Are we a good Fit?

We don’t pitch_

Our strategic and creative resources are our most valuable assets. We cannot afford to give them away for free.

We also know from experience that the best work happens in a committed relationship.

We therefore no longer take part in unpaid pitches.

We work for your customers_

And may have to take their side at times. As much as we value and consider your opinion, keeping your client’s interests in focus is best for your business.

We are not suppliers_

We genuinely care about your success and aim to establish a long-term relationship you, ultimately becoming an essential part of your business development team because if you succeed, we look good!