Turn ambition into a brand people choose.
Blackink® is a Brand Strategy and Identity Agency in Beirut, Lebanon, building brands since 2006.
Helping founders turn ideas and vision into brands the market understands, trusts, and chooses.
Being good is not the same as being chosen.
A strong business can still be overlooked when its real value is not clearly reflected in how the market perceives it.
We help close that distance through strategy, positioning and identity, so the brand better represents the business behind it.
SELECTED WORK_
MEGADEALS - Retail Brand Strategy & Identity • Qatar
The GUUD - Organic Food Brand Strategy & Identity • Dubai, UAE
The Barn - Healthy Restaurant Brand Strategy & Identity • Lebanon & UAE
Orchid - Luxury Beach Resort Brand Strategy & Identity • Lebanon
Avolique - Restaurant Brand Strategy & Identity • Lebanon
Muse Du Liban - Artisanal Wine Brand Strategy & Identity • Lebanon
Torino Chicken - Restaurant Brand Uplift Muse • Lebanon
Swittle - Fintech Brand Strategy & Identity • Cyprus
Fall In Loaf - Artisanal Bakery Brand Identity • Beirut, Lebanon
JEZZINE - Tourism Branding - Lebanon
Scentle - Premium Wellness Brand Strategy & Identity Uplift • Lebanon
Unitop - Oil, Gas & Marine Brand Strategy & Identity • Lagos, Nigeria
Where are you in your brand's journey?
Select the path that best reflects what you’re building, and let’s create a brand that does it justice.
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1. Create a new brand
Build the strategic foundation before you enter the market.
From positioning and naming to identity and messaging, we help turn a new idea into a brand people understand, trust, and choose.
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2. Reposition, Rebrand & Evolve
Realign a brand that has outgrown its current position.
We sharpen the strategy, story, identity, and voice so the brand better reflects its real value and where the business is heading next.
Branding for Specific Industries
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Experts & Advisors
For consultants, advisors, and expert-led businesses selling knowledge, judgment, and experience.
We turn intangible expertise into a clear position and credible brand that earns trust before the first conversation and makes your value easier to recognize.
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Restaurant Branding
For restaurants, dining concepts, and hospitality brands, where the choice is often made before the first visit.
We build restaurant brands that create a stronger reason to choose, a more memorable experience, and a stronger foundation for growth.
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Food & Beverage >
For packaged food, beverage, and consumer product brands competing on shelf, online, and across markets.
We create distinctive brand strategy, identity, and packaging that help products get noticed, understood, and chosen.
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Hotel, Resort & Property Branding
For hotels, resorts, residential developments, and real estate projects competing for guests, buyers, and investment.
We build clear positioning and identity systems that make a property’s value easier to recognize, desire, and choose before people visit, book, or buy.
Planning to launch a brand, but not sure where to begin?
Start with the free 5-minute Brand Readiness Assessment. It will show you exactly where your brand foundation stands and what to focus on before you invest in anything else.
Founder-led from strategy to identity.
Every Blackink engagement is led directly by Riad Mouawad. The person defining the strategic position stays involved through the identity, keeping the thinking and execution connected from beginning to end.
Client Testimonials
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![Hala Achkar Slaiby / People & Co]()
Hala Achkar Slaiby / People & Co
Blackink doesn't feel like a vendor. Riad is genuinely in it with you. What I got wasn't just a brand. It was clarity, perspective, and the confidence to move forward.
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![Pierre Boueri]()
Pierre Boueri / Almiyah Group
I have collaborated with Blackink and Riad for more than a decade. I strongly believe he is one of the few experts in Branding and Marketing in our region. Riad adopts the project as if it was his own with a personal approach and works with passion to deliver added value to the customer.
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![Jessica Hanna]()
Jessica Ishaya Hanna / Avolique
Working alongside Riad has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. His contributions and insights have played a vital role in shaping our dream project and setting us on the right track.
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![A black-and-white photo of Ziad Ghanem]()
Ziad Ghanem / Viola
You will be surprised how close Blackink can get to your thoughts & ideas. The whole team is great and self-devoted with high sense of commitment to meeting their deliverables. Simply put: they truly understand the ins and outs of your idea, hence they provide you with a close-up personalized solution.
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![A woman with shoulder-length curly hair and glasses smiling, wearing a dark top.]()
Faye El-Seif / Cones & Rods
We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced, and how involved the team was in our brand was great.
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![Olaf Abi Aad]()
Olaf Abi Aad - Founder | CEO AGZIA Food Industry Brainiacs | Agro Food Investments Strategies
Shoutout to Riad and Blackink for this successful collaboration. Not an average brand development firm.
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![A man in a suit and face mask speaking into multiple microphones at a press event with banners in the background.]()
Raoul Nehme / Jouzour Loubnan
Outstanding creativity, superb design, perfect execution and, most importantly, one question repeatedly asked by our corporate donors: WHO DID IT?
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![Achwak Traboulsi]()
Achwak Traboulsi / Torino Chicken
Blackink understood our needs and succeeded to deliver an amazing outcome from top to bottom, branding to design to execution. Torino never looked better. Proud to have collaborated with you!
Trusted by clients across 4 continents_
For over 20 years, we’ve partnered with businesses across Lebanon and the wider Middle East, as well as Africa, Europe, and North America. From early-stage founders to government bodies and international brands. The work travels because the thinking is built that way.
Fluent natively in English, Arabic, and French.
We do the part that comes first.
Blackink focuses on brand strategy and identity. We define the positioning, message and identity that marketing, digital and communications teams can build from afterwards.
Let’s clarify what your brand needs next
In a focused 20-minute conversation, we will look at where your business stands, what may be limiting its perception and whether Blackink is the right partner for the next stage. You will leave with a clearer direction, whether we work together or not.
[ Free · 20 minutes · No commitment. ]