ORCHID
LUXURY BEACH RESORT
> BRAND STRATEGY, IDENTITY & ACTIVATIONWhat started as a new concept in beach resorts in Lebanon a few years ago, has today become the ultimate summer destination, forever changing the beach experience in Lebanon and the region. Redefining the concept of luxury, Orchid became a trendsetter, raising the standards of hospitality to an unprecedented first.
What we did_
Blackink was deeply involved from the start, creating the Strategy, brand identity, communication concept, and year to year communication & activation tactics.
• Brand Strategy & Naming Architecture
• Visual Concept & Design direction
• Logo Concept & Design
• Stationery Design
• Packaging Design
• Resort amenities
• Advertising Concept development
• Video Creation & Art direction
A Brand Architecture to accommodate the project’s ambitious expansion strategy.
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With the success of the first branch, Orchid wanted to expand locally onto a second location, and the challenge was to
establish the 'rules' that ensure brand names fit together in one coherent offering, yet stay distinctive to optimize its marketing efficiency and performance.
Color coding, descriptives, and location tags were all used in harmony to highlight each location's offerings and help customers identify and distinguish them apart.
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BRAND ARCHITECTURE
LAUNCH CAMPAIGN
As part of a Brand expansion strategy, Blackink worked closely with the client to design and create a Launch campaign video, amongst other brand collaterals, that helped promote the second resort location in Batroun, Lebanon.
CLIENT LOVE
“It is uplifting to encounter such talent in a relatively young agency and we're sure it's only the beginning. Blackink has proved through the many collaborations we've had that it can be counted on to deliver creative work on time.
— Mazen Moussallem / CEO Level 5 Holding - Orchid