Orchid
Luxury Beach Resort Branding in Lebanon
Blackink developed the brand strategy, naming architecture, identity, and yearly activation for Orchid, a luxury beach resort, that became one of Lebanon's top summer destinations.
INDUSTRY
Hospitality / Beach Resort
LOCATION
Lebanon
ENGAGEMENT
Brand Strategy, Architecture, Name, Identity & Activation
Redefining luxury and raising the standards of the beach experience in Lebanon.
What began as a new beach-resort concept in Lebanon became the region's ultimate summer destination, a trendsetter that raised the standards of hospitality.
Blackink was deeply involved from the start, developing the strategy, brand identity, communication concept, and year-to-year activation.
Scope of Work
The challenge was to launch a category-defining resort and then extend it into a coherent multi-location brand as it expanded to Batroun. Our work focused on the brand strategy and naming architecture, a full visual identity, packaging and resort amenities, and advertising and video campaigns, including the launch campaign for the second location.
Brand Strategy & Naming Architecture
Visual Concept & Design Direction
Logo Concept & Design
Stationery Design
Packaging Design
Resort Amenities
Advertising Concept
Video Creation & Art Direction
A Brand Architecture to accommodate the project’s ambitious expansion strategy.
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With the success of the first branch, Orchid wanted to expand locally onto a second location, and the challenge was to
establish the 'rules' that ensure brand names fit together in one coherent offering, yet stay distinctive to optimize its marketing efficiency and performance.
Color coding, descriptives, and location tags were all used in harmony to highlight each location's offerings and help customers identify and distinguish them apart.
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BRAND ARCHITECTURE
LAUNCH CAMPAIGN
As part of a Brand expansion strategy, Blackink worked closely with the client to design and create a Launch campaign video, amongst other brand collaterals, that helped promote the second resort location in Batroun, Lebanon.
CLIENT TESTIMONIAL
“It is uplifting to encounter such talent in a relatively young agency and we're sure it's only the beginning. Blackink has proved through the many collaborations we've had that it can be counted on to deliver creative work on time.
— Mazen Moussallem / CEO Level 5 Holding - Orchid
Let's connect and see if we can help, or guide you forward.
It’s an opportunity for us to meet and discuss the project in detail.