Strong Brands don’t just happen.

Our mission from the very start has been to help businesses become the best versions of themselves and gain a competitive edge in the market. So we perfected a process that allows you to lead with intention.

We partner with our clients to co-create intelligent strategies in line with business objectives, connect them with customer experiences, and reach consumers through targeted communication channels. The aim is to build sustainable brand ecosystems where people not only understand and care about your brand, but also become loyal to it.

HOW WE DO THINGS

Clarity & Focus

Our comprehensive branding formula begins with an in-depth workshop, where we delve into our client’s big idea, objectives & goals, vision, mission, markets & USPs among many other essential layers related to the business. We work together defining and refining their answers, questioning, and challenging, ultimately finding agreement and consensus resulting in a clear vision forward.

Strategy & Narrative

We go back to our offices and turn all those insights into a simple yet clear-cut formula that will act as the brand’s ‘blueprint’. This Brand Strategy formula will become the company’s constitution, driving and guiding the brand across all channels so that it results in a consistent and recognizable Brand Experience.

branding presentation.jpg — Design & Activation

We design, refine, or re-design the visual and behavioral aspects of your Brand & business, whether its a simple cosmetic make-over or reconstructive surgery, our objective is always the same: to make you look & act the way you aspire to, while still making you stand out from your competitors in a way that creates the right impression on your audiences.

Clarify_

Define & Unify your concept & vision
Achieve brand alignment
Find the “big idea”
Identify your differentiation
Profile your Customer (s)

Strategize_

Clarify purpose and vision
Frame core values
Define who, what, how
Claim brand position
Know your brand character
Craft brand attributes

Design_

Develop creative strategy
Design Brand architecture
Define art direction
Design brand identity
Create visual & verbal assets
Develop brand guidelines

VIEW OUR PORTFOLIO

strategy workshop.jpeg — Business Challenges
We Help Solve.

Here are a some of the problems we solve that continually frustrate organizations.

We need a new competitive position to take us to the next level and drive growth.

“We sell the best services to everyone, and at an affordable price”. If this is where you stand, then we need to Talk!

> View Muse du Liban

We need to reach new customers and capture new markets.

Organic growth can take you far and eventually business will start to stall. Bringing new insights, we determine precisely what you need to start doing, stop doing and keep doing to attract new customers & boost the company to next levels, particularly when competition is high.

> View Prunelle

We need to better communicate what we stand for.

If you don’t define who you are, your customers will. To put you back in the driving seat, we go back to the roots and focus on what matters most to your key stakeholders, frame your core guiding values and narrate a storyline around that, helping you stay true to your mission and connect better with your audience.

> View Jana

We need to get leaders on the same page and build a game plan for the future.

A challenge we mostly witness with family businesses that are transitioning in between generations. We play part therapist, part friend, part business coach, and part creative designer helping everyone on board align towards a unified goal and vision.

> View Form

We need a fresh visual identity to break through the clutter of competing brands.

We use visual expression to strategically signal organizational advancement, engage new audiences and revitalize old ones. We take the science of brand strategy and give it the creative force to perform at its highest potential level.

> View The Third Dimension (D3) Gym

We need a strategic roadmap to prioritize initiatives and allocate right resources to the right solutions.

No organization has unlimited resources and they need to prioritize their time, energy and money to best achieve their goals. We help clients use the brand as a filter for decision making, using the fewest resources possible to achieve the greatest impact. And we help execute for success.

> View Wrapstation