Third Dimension (D3) – Urban Fitness Brand in Lebanon
Urban Fitness Club
Third Dimension (D3) is a pioneering urban fitness gym in Lebanon—designed to foster health, self-awareness, and community. From identity and tone of voice to strategy and brand positioning, Blackink built a complete brand system that empowers members through individuality, support, and growth.
What we did_
> FULL BRAND STRATEGY & VISUAL IDENTITY DEVELOPMENTBlackink was engaged to assist the client in defining and establishing a robust brand concept for the gym. This involved ensuring that the brand stands out among its competitors, appeals to the local customer base, and attracts potential franchisees and opportunities for business expansion.
A strategy workshop was conducted with key members of D3 to deliberate on the gym's objectives, values, culture, and its positioning in the market.
A Brand Strategy was put in motion and translated into a fully-fledged brand identity;
Brand Strategy & Position
Visual & Verbal Identity Design
Gym Collaterals Design
Communication Concept
Strategy is about competing for tomorrow. It serves as a business accelerator.
When faced with an opportunity to invest in the business, the stakeholders knew that without a clear concept, they won’t be able to compete in a crowded marketplace. We were bought to gather all decision-makers, help align their vision, articulate and define the core components of the Brand before diving into the design.
BRAND STRATEGY
DEFINE CUSTOMER PROFILE > BRAND PROPOSITION > PURPOSE > ARCHETYPE > VALUES > TAGLINE > VOICE > VERBAL LANGUAGE
“CELEBRATING INDIVIDUALITY”
D3 is dedicated to delivering the profound level of focus that each of its members require, expect, and truly deserve. This commitment ensures that every individual feels valued as an integral part of a robust and supportive community.
D3 not only provides a secure and inclusive environment but also places significant emphasis on emotional, spiritual, and social well-being, recognizing their importance alongside physical health.
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THE BRAND PROPOSITION
