THIRD DIMENSION (D3)
Brand Strategy & Identity for an Urban Fitness Gym in Beirut
Blackink developed the brand strategy, visual and verbal identity, and collateral for Third Dimension (D3), an urban fitness gym in Beirut.
INDUSTRY
Fitness
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Strategy & Identity
Celebrating individuality: an urban fitness club built around focus, community, and growth.
Third Dimension (D3) is a pioneering urban fitness gym in Beirut, designed to foster health, self-awareness, and community. D3 partnered with Blackink to define and establish a robust brand concept that stands out among competitors, appeals to the local market, and attracts potential franchisees.
Scope of Work
The challenge was to create a brand distinctive enough to compete in a crowded fitness market and credible enough to attract franchise investment. Beginning with a strategy workshop alongside D3's key members, our work focused on the brand strategy and positioning, then a full visual and verbal identity, gym collateral, and communication concept.
Brand Strategy & Position
Visual & Verbal Identity Design
Gym Collaterals Design
Communication Concept
Strategy is about competing for tomorrow. It serves as a business accelerator.
When faced with an opportunity to invest in the business, the stakeholders knew that without a clear concept, they won’t be able to compete in a crowded marketplace. We were bought to gather all decision-makers, help align their vision, articulate and define the core components of the Brand before diving into the design.
BRAND STRATEGY
DEFINE CUSTOMER PROFILE > BRAND PROPOSITION > PURPOSE > ARCHETYPE > VALUES > TAGLINE > VOICE > VERBAL LANGUAGE
“CELEBRATING INDIVIDUALITY”
D3 is dedicated to delivering the profound level of focus that each of its members require, expect, and truly deserve. This commitment ensures that every individual feels valued as an integral part of a robust and supportive community.
D3 not only provides a secure and inclusive environment but also places significant emphasis on emotional, spiritual, and social well-being, recognizing their importance alongside physical health.
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THE BRAND PROPOSITION
