The Barn
Healthy Restaurant Branding in Beirut & the UAE
Blackink developed the brand strategy, naming, master-brand architecture, and identity for The Barn, a healthy eatery brand rooted in Beirut and expanding across the UAE.
INDUSTRY
Restaurant & Hospitalit
LOCATION
Beirut, Lebanon & Dubai, UAE
ENGAGEMENT
Full Restaurant Brand Creation
Bonjour Healthies!
Welcome to the trendiest healthy eatery in Beirut and Dubai.
The Barn is a vibrant, all-day healthy restaurant brand rooted in Beirut and expanding into the UAE. From the quick-serve "Breakfast Only," to full-day dining at "The Barn," to large experiential venues like "The Barnyard," Blackink partnered with the brand to develop a master brand architecture that brings wellness-led hospitality to life.
Scope of Work
The challenge was to shape a tiered healthy-eatery concept into one coherent master brand that could scale from a breakfast counter to full-day dining to experiential venues across two countries. Our work focused on the brand strategy, naming, and master-brand architecture, then a full visual and verbal identity, packaging, environmental branding, and digital presence.
Brand Strategy & Visual Direction
Brand Naming & Narrative
Visual Identity Design
Packaging Design
Environmental Branding
Art Direction (Photo/Video)
Website Design & Development
Brand Activation & Expansion
"Bonjour Healthies".
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Targeting a multi-cultural community allowed us to creatively combine languages and create a welcoming tone of voice & product naming strategy that was quickly and positively digested. "Bonjour Healthies", became everyone's morning greeting call ;).
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BRAND VOICE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Tagline
FORM + FUNCTION + EMOTION
When people engage with your brand, the environment you curate profoundly influences their emotions and behavior. The memories, expectations, feelings, stories, and relationships evoked, combined with the ambiance, collectively shape a customer’s experience and preference for one brand over another.
BRAND EXPANSION
An oasis of freshness, well-Being, and culinary excellence, The Barnyard is now open to the public, inviting guests to experience a new way of dining and living.
The Barnyard is the third and largest expansion of the brand. It is more than just an eatery – it’s a lifestyle, a celebration of well-being, and a symphony of positivity, freshness, and vibrancy that infuses every aspect of the dining experience. Nestled in the heart of Dubai Hills, this charming haven stands as a testament to the pursuit of a healthier, happier life.
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.