The Barn — Healthy Restaurant Branding in Beirut & UAE
Bonjour Healthies!
& Welcome to the Trendiest Healthy Eatery in Beirut & Dubai.
More than just an eatery, Breakfast Barn evolved into The Barn—a vibrant, all-day healthy restaurant brand rooted in Beirut and expanding into the UAE. From the quick-serve charm of “Breakfast Only,” to full-day dining at “The Barn,” to large experiential venues like “The Barnyard,” this master brand architecture brings wellness-led hospitality to life with clarity and purpose.
What we did_
> FULL BRAND STRATEGY, NAMING, VISUAL & VERBAL IDENTITY DESIGN
The original interior design concept and nature of this project was enough to get our creative juice flowing. Inspired by Nature, we opted for a mix of earthy textures & the bright colors of fresh fruits and veggies.
The outcome was a very positive and welcoming Brand image that resonated positively with its target audiences.
• Brand Strategy & Visual Direction
• Brand Naming & Narrative
• Visual Identity Design
• Packaging Design
• Environmental Branding
• Art Direction (Photography / Videography)
• Website Design & Development
• Brand Activation & Expansion
+ Photo Shooting & Brand Guidelines
"Bonjour Healthies".
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Targeting a multi-cultural community allowed us to creatively combine languages and create a welcoming tone of voice & product naming strategy that was quickly and positively digested. "Bonjour Healthies", became everyone's morning greeting call ;).
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BRAND VOICE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Tagline
FORM + FUNCTION + EMOTION
When people engage with your brand, the environment you curate profoundly influences their emotions and behavior. The memories, expectations, feelings, stories, and relationships evoked, combined with the ambiance, collectively shape a customer’s experience and preference for one brand over another.
BRAND EXPANSION
An oasis of freshness, well-Being, and culinary excellence, The Barnyard is now open to the public, inviting guests to experience a new way of dining and living.
The Barnyard is the third and largest expansion of the brand. It is more than just an eatery – it’s a lifestyle, a celebration of well-being, and a symphony of positivity, freshness, and vibrancy that infuses every aspect of the dining experience. Nestled in the heart of Dubai Hills, this charming haven stands as a testament to the pursuit of a healthier, happier life.
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.