SWITTLE
Brand Strategy & Rebrand for a B2B Fintech Company in Cyprus
Blackink repositioned and rebranded Swittle, a B2B fintech payments company in Cyprus, developing its strategy, visual and verbal identity ahead of market expansion.
INDUSTRY
Fintech
LOCATION
Cyprus
ENGAGEMENT
Brand Strategy & Rebrand
Hassle-free payment solutions. Anytime, anywhere.
Swittle is a progressive B2B fintech company that helps institutions and organizations optimize their collection, reconciliation, and settlement processes. Facing a major investment and a fast-approaching deadline to enter the Asian market, Swittle partnered with Blackink to secure a strategic market fit and equip the brand with a competitive edge.
Scope of Work
The challenge was to give a fast-moving fintech clarity on its unique position ahead of major market expansion. Our work focused on the brand strategy and competitive positioning, then translated it into a full visual and verbal identity across the website and app.
Brand Strategy & Competitive Positioning
Visual Identity Development
Verbal Identity & Messaging
Website & App Design
THINK CRITICALLY
Don’t accept any solution at face value.
When investigating complex problems, make informed decisions and design solutions based on analytically driven processes.
EXERCISE GOOD JUDGEMENT
And adhere to ethical principles in professional settings.
Do what’s right even if experiencing tremendous pressure to go a different way.
ANTICIPATE MARKET NEEDS
We create customer-centric solutions that affect people in their daily lives.
Anticipating what might happen, planning ahead, preparing in advance and acting proactively allow us to solve problems the market is not yet aware of.
GUIDING PRINCIPLES
More, in Less!
_
Swittle is on a mission to help institutions and organizations optimize their collection cycles through enabling their customers to pay more conveniently, and on time.
This in return will grant them better control over their receivables, unleashing their full business potential.
_
BRAND MISSION
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION >
