LAYLAKI
Lebanese Restaurant Branding in Erbil, Iraq
Blackink developed the brand strategy, naming, visual identity, and packaging for Laylaki, a springtime-inspired Lebanese restaurant in Erbil, Iraq.
INDUSTRY
Restaurant & Hospitality
LOCATION
Erbil, Iraq
ENGAGEMENT
Full Restaurant Brand Creation
A celebration of the senses and the vibrant spirit of springtime.
Located in Erbil, Iraq, Laylaki is a Lebanese springtime-inspired restaurant where floral motifs meet Middle Eastern hospitality in a sensory dining journey. Laylaki partnered with Blackink to develop its full brand identity, drawing on the spirit of springtime and the symbolism of flowers in Lebanese culture.
Scope of Work
The challenge was to translate the spirit of springtime and Lebanese floral symbolism into a restaurant brand that felt fresh, natural, and timeless. Our work focused on developing the brand strategy and visual direction, naming and narrative, and a visual identity and packaging system that carried across the interior experience (interior by C-LAB).
Brand Strategy & Visual Direction
Brand Naming & Narrative
Visual Identity Design
Packaging Design
Environmental Branding
Launching or Rebranding a Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.