Frequently Asked Questions
What does Blackink do, exactly?
We build brands—strategically and creatively.
From positioning and brand architecture to naming, storytelling, and visual identity systems, we help you gain clarity on who you are, what you stand for, and how to express it meaningfully and consistently.
What’s your philosophy when it comes to branding?
We believe branding is about perception—not just visuals.
It’s how people feel about your business. That’s why we start with meaning, not decoration. A brand without strategy is noise. A brand built on clarity becomes a powerful asset that shapes how people trust, choose, and share you.
Who is behind Blackink?
Blackink is led by Riad Mouawad—a multilingual brand strategist and identity designer with 20+ years of experience across the MENA & Europe region.
His strength lies in combining strategic clarity with expressive design, helping brands stand apart through relevance, meaning, and influence.
What languages do you work in?
We operate in English, French, and Arabic fluently—because great brands deserve to be expressed clearly across cultures and markets.
This makes us especially relevant for multicultural, regional, and international brands looking to scale or localize their presence.
Are you a marketing agency?
No—and that’s intentional.
We specialize in what comes before marketing: brand clarity, positioning, and identity.
Marketing and advertising promote what you already have. Branding defines what that is. We help you shape the story, tone, and design that your marketing will later amplify.
Do you work with startups or established businesses?
Both.
We help startups build strong brands from day one—and we support growing or established businesses that have outgrown their brand and need to reposition or reimagine it.
Can we work together remotely?
Yes. Most of our clients are remote.
What’s the first step if I’m interested?
Start with a free clarity call (> Here)—or take our 5-minute Brand Readiness Assessment.
We’ll help you understand where your brand stands, what you need, and whether we’re the right fit to help you get there.
Services & Process
What’s your branding process like?
We work in four clear phases:
Discovering your edge – Your market, audience, and positioning.
Defining the brand – Naming, strategy, story, and essence.
Crafting the voice – Verbal identity and messaging.
Designing the identity – Logo, colors, visual language, and guidelines.
Each phase builds on strategy—not guesswork.
What deliverables will I receive?
Depending on scope, you may receive:
Brand strategy blueprint
Brand story and messaging
Naming and verbal identity guide
Logo and design system
Fonts, colors, mockups, and brand book
Packaging or web UI direction (if scoped)
Everything we create is tailored and built from scratch—never templated.
Do you offer just logo design or naming?
No.
We believe branding should never be reduced to isolated parts.
A logo without strategy is decoration. A name without positioning is noise. That’s why we only work on design or naming within the context of your brand’s full story and structure.
Do you offer website design or marketing campaigns?
No, but we often guide and support them.
We’re not a marketing or ad agency. However, our brand strategies are built to guide your marketing, digital, and growth efforts. If needed, we can recommend trusted collaborators—or work alongside your existing team to ensure alignment.