Brand Strategy & Identity for a Sustainable Eyewear Brand in Saudi Arabia

Blackink developed the brand strategy, identity, and packaging for Cones & Rods, a sustainable, ethically sourced eyewear brand in Saudi Arabia.

INDUSTRY

Eyewear & Fashion

LOCATION

Saudi Arabia (KSA)

ENGAGEMENT

Brand Strategy & Identity

Sustainable and ethically sourced, fashionable eyewear.

Cones & Rods (C&R) is a fashionable, sustainable, and ethically sourced eyewear brand in Saudi Arabia, on a mission to inspire a more responsible eyewear industry. Blackink worked closely with the founders to align their vision and translate it into a coherent brand strategy, identity, and packaging system.

Scope of Work

The challenge was to help a values-driven eyewear brand own a compelling market position while staying true to its vision. Our work focused on defining the brand strategy and narrative, then translating it into a full visual identity, packaging, and advertising system.

  • Brand Strategy & Narrative

  • Messaging · Visual Concept & Design Direction

  • Logo Concept & Design

  • Stationery Design

  • Packaging Design

  • Advertising Concept

  • Shooting & Brand Guidelines

Business Card design
Stationery Design
Bag design
Packaging design
Advertising campaign design

Look Good.

Feel Good.

Do Good.


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With the advent of “fast fashion”, the amount

of waste and energy has amplified, which is why C&R is on a mission to inspire a movement in our society as well as the global eyewear industry. We want leading brands and manufacturers to reevaluate the materials and processes they use, and see how a new generation of consumers are joyfully supporting fair-trade, cruelty-free and sustainable Brands.


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BRAND PROPOSITION

DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION >

Nominated for Best Design Award

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Nominated for Best Design Award *

DesignRush, known for its best design awards, has chosen our concept to be featured among “The Best Eyewear Designs".

BRAND GUIDELINES (snapshot)
BRAND GUIDELINES (snapshot)
BRAND GUIDELINES (snapshot)
BRAND GUIDELINES (snapshot)
BRAND GUIDELINES (snapshot)
BRAND GUIDELINES (snapshot)

CLIENT TESTIMONIAL

“We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced and how involved the team was in our brand was great.

They helped us define our brand concept, create a consistent and well-thought message that expresses what our brand stands for, and what to communicate to our consumers.”

— Feye El-seif, Co-Founder

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