SKOON
Seaside Restaurant Branding in Jounieh, Lebanon
Blackink developed the brand strategy, naming, visual identity, and packaging for Skoon, a beachfront restaurant in Jounieh, Lebanon.
INDUSTRY
Restaurant & Hospitality
LOCATION
Jounieh, Lebanon
ENGAGEMENT
Full Restaurant Brand Creation
Where tranquility meets vibrancy.
Nestled in Jounieh, Lebanon, Skoon is a tranquil beachfront restaurant where ocean calm meets warm sophistication. Skoon partnered with Blackink to develop its brand identity, drawing on the serene coastal setting and the earthy, textured architecture of the building to balance tranquility with vibrancy.
Scope of Work
The challenge was to translate a serene beachfront setting into a brand that felt both peaceful and alive. Our work focused on developing the brand strategy and visual direction, an Arabic-rooted name and narrative for local resonance, and a visual identity and packaging system that carried across the interior experience (interior by C-LAB).
Brand Strategy & Visual Direction
Naming & Narrative (rooted in Arabic)
Visual Identity & Packaging Design
Environmental Branding
It’s in the Name.
The name “Skoon” reflects the serene and calming nature of the restaurant, while also acknowledging the vibrant energy of the people who gather there. In Arabic, “Skoon” signifies tranquility, but within the context of this beachfront oasis, it also suggests a lively, welcoming atmosphere where guests can enjoy both peace and connection.
The name perfectly encapsulates the duality of the Skoon experience—an upscale, serene retreat that’s infused with the vibrancy of its surroundings and patrons.
BRAND NAME & NARRATIVE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Naming
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.