Unitop — Full Rebrand for Nigeria’s Oil & Gas & Marine Services Leader
A Story Of Excellence, Innovation And Commitment.
As a proudly Nigerian-owned company established in Warri and headquartered in Lagos, Unitop delivers marine, catering, and logistics solutions across the nation’s oil and gas sector. Blackink was briefed to position Unitop’s renewed identity as one that speaks of reliability, forward-thinking innovation, and industry leadership—without losing sight of its Nigerian roots.
OBJECTIVES:
Position UNITOP as a forward-thinking, innovative, and customer-centric leader in the Oil & Gas industry.
What we did_
> FULL BRAND STRATEGY, VISUAL & VERBAL IDENTITY RE-DESIGN
Our objective was to position Unitop as a forward-thinking, innovative, and customer-centric leader in the industry. To achieve this, we developed a comprehensive brand strategy, executed a visual rebrand, crafted a distinctive verbal identity, and designed cohesive collateral.
This transformation amplified Unitop's vision, reinforcing their industry leadership and commitment to excellence.
Brand Strategy
Brand Architecture
Visual Identity ReDesign
Verbal Identity Guidelines
Stationery & Collateral Design
Environmental Branding
Website Content Guidelines
Shooting & Brand Guidelines
Original Logo
Unitop's New brand identity logo by Blackink
Brand Architecture
Unitop is a forward-thinking, innovative, & customer-centric leader, bringing a new dimension to the oil and gas / energy logistics industry sector.
ADVANCING ENERGY SOLUTIONS, TOGETHER.
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MISSION
Our mission is to lead the oil and gas logistics industry with forward-thinking solutions that empower our clients and drive progress.
VISION
Our vision is to establish ourselves as the leading customer-centric brand, persistently pushing the boundaries of innovation, reliability, and sustainability in delivering unmatched solutions to our clients.
BRAND STRATEGY
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION
VOICE IS PERSONALITY
Unitop’s brand voice is authentic, approachable, and forward-thinking.
It reflects a genuine commitment to the needs of its audience and
conveys a sense of innovation and leadership within the industry.
The tone is conversational and friendly, aiming to connect with people on
a personal level.
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TAGLINES
The Next Generation of Oil and Gas Support Specialists.
Advancing energy solutions, together.
A new dimension of possibilities.
Where Innovation Meets Precision.
Support the energy sector with forward-thinking solutions.
VERBAL IDENTITY
CUSTOMER JOURNEY > TONE / VOICE / CONTENT
