UNITOP
Brand Repositioning and Identity Rebrand for an Oil, Gas & Marine Services Company in Nigeria
Client
ThUnitop
Industry
Oil, Gas & Marine Services
Location
Nigeria
Type
Full Rebrand
Strong industrial businesses deserve brands that communicate the same confidence and expertise as the services they provide.
As a proudly Nigerian-owned company established in Warri and headquartered in Lagos, Unitop delivers marine, catering, and logistics solutions across the nation’s oil and gas sector.
Unitop partnered with Blackink to redefine its brand identity and strengthen its position as a next-generation provider of oil, gas, and marine support services across Nigeria.
Scope of Work_
As the business evolved, Unitop required a brand capable of reflecting its technical expertise, innovation, and long-term ambition. The objective was to reposition the company with a stronger strategic foundation while creating a consistent identity that inspires confidence across clients, partners, and stakeholders.
Our work focused on developing the brand strategy, verbal identity, and visual system to better communicate Unitop’s leadership within the energy sector.
Brand Strategy
Brand Positioning
Verbal Identity
Tone of Voice
Visual Identity
Brand Guidelines
Original Logo
Unitop's New brand identity logo by Blackink
Brand Architecture
Unitop is a forward-thinking, innovative, & customer-centric leader, bringing a new dimension to the oil and gas / energy logistics industry sector.
ADVANCING ENERGY SOLUTIONS, TOGETHER.
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MISSION
Our mission is to lead the oil and gas logistics industry with forward-thinking solutions that empower our clients and drive progress.
VISION
Our vision is to establish ourselves as the leading customer-centric brand, persistently pushing the boundaries of innovation, reliability, and sustainability in delivering unmatched solutions to our clients.
BRAND STRATEGY
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION
VOICE IS PERSONALITY
Unitop’s brand voice is authentic, approachable, and forward-thinking.
It reflects a genuine commitment to the needs of its audience and
conveys a sense of innovation and leadership within the industry.
The tone is conversational and friendly, aiming to connect with people on
a personal level.
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TAGLINES
The Next Generation of Oil and Gas Support Specialists.
Advancing energy solutions, together.
A new dimension of possibilities.
Where Innovation Meets Precision.
Support the energy sector with forward-thinking solutions.
VERBAL IDENTITY
CUSTOMER JOURNEY > TONE / VOICE / CONTENT
Is your brand ready for what’s next?
As businesses evolve, brands often fall behind. Whether you’ve outgrown your positioning, expanded into new markets, or simply no longer reflect the quality of your business, we help realign strategy, identity, and perception for your next stage of growth.