Clarity before you commit.
A focused conversation to understand where your business stands, what is holding it back, and what your next move should be. You will leave with clarity, whether we work together or not.
[ Free · 20 minutes · No commitment ]"Before even knowing who I am, Riad took the time to explain the process and the flow. He helped clarify my thoughts. I immediately felt a differentiated experience, a deep functional expertise, and a genuine personalized approach."
— Hala Achkar Slaibi - People & Co
Is this call right for you?
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You are starting a new business and want to build the brand right from day one
You are running an established business that has outgrown its brand
You are repositioning, expanding, or entering a new market
You are preparing to raise funding and need a brand that matches your ambition
You feel something is off with how your business is perceived but cannot clearly define what
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You are only looking for a logo or quick design execution
You are not yet ready to invest in strategic work
You are comparing low-cost options or treating branding as a commodity
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A clear diagnosis of your brand's current state
The key gap or constraint holding you back
A recommended next step aligned with your goals
A better understanding of what it takes to build a brand that gets chosen
This is not a sales pitch. It is not a credentials presentation. It is a strategic conversation designed to help you think more clearly about your brand, your position, and your next move.
If at the end of the call we both feel there is a fit, we will talk about what working together could look like. If not, you will still leave with something useful.
Meet Riad Mouawad_
Certified brand strategist and identity designer. Level C certified, trained personally by Marty Neumeier, and a graduate of The Futur's Business Bootcamp led by Chris Do.
For 25 years, I have helped founders define what makes their brand distinct, how it should be perceived, and how to go to market with clarity and confidence, across the Middle East, Africa, Europe, and North America.
I will be your direct contact throughout this conversation and any engagement that follows.
Client Love
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Pierre Boueri / Almiyah Group / Watermaster
“I have collaborated with Blackink and Riad for more than a decade. I strongly believe he is one of the few experts in Branding and Marketing in our region. Riad adopts the project as if it was his own with a personal approach and works with passion to deliver added value to the customer.”
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Achwak Traboulsi / Torino
“You not only heard what we were saying, you listened to us, you were patient, constructive in your advice, and you never retaliated to expand your scope of work to support us in every possible way through your expertise, knowledge and creativity.
Torino never looked better... Proud to have collaborated with you!”
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Jessica Ishaya Hanna / Avolique
“Working alongside Riad has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. His contributions and insights have played a vital role in shaping our dream project and setting us on the right track.”
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Hady Kiwan / AlKeyOne
“Working with Riad is a pleasure; you are not only adding one professional guy to your network, but you are gaining a good and respectful friend,.”
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Vera Ghanem / Fall in Loaf
“We very much enjoyed working with Riad throughout the whole process - from idea creation to concept branding implementation. Riad truly stands out as a “shadow” partner who understands your business needs yet customizes his solutions around your unique deliverables. We highly value his straightforward approach and professional mindset.”
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Adeline Abi Younes / Prunelle
“Blackink crafts the dream brand as a singular idea inside the mind of clients and prospects. They match between design and strategic thinking to deliver a custom made artwork using the best influencing selling technique.”
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Faye El-Seif / Cones & Rods
“We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced, and how involved the team was in our brand was great.”
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Olaf Abi Aad - Founder | CEO AGZIA Food Industry Brainiacs | Agro Food Investments Strategies
“Shoutout to Riad & BLACKINK for this successful collaboration. Not an average Brand Development firm. The guys can elevate a dull box of stick matches into a diabolic raging volcano, not sure if anyone wants that... but you get me...”
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Loubna Abi Khalil / Search for Common Ground
The final outcome was impressive to the donors and the wider public. it gave us more visibility on our Mission as an NGO. They were effective, responsive, helpful.
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Nathalie Boueiri / COO WaterCenter - Al Miyah Group
“The best combination ever is when we mix business and pleasure... and this is exactly what will happen whenever you decide to work with Blackink. Remain assured that the outcome will be outstanding.”
Not ready to book a call yet?
Start with the free 5-minute Brand Readiness Assessment. It will show you exactly where your brand foundation stands and what to focus on before you invest in anything else.