Clarity before you commit.

A focused discovery call to help you make the right next move.

[ Free · 20 minutes · No commitment ]

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↓ See if this is right for you

This a focused conversation designed to understand where your brand/business stands today, what’s holding it back, and what needs to change for it to move forward with clarity and confidence.

You’ll leave with a clearer view of What your next move should be,

Whether we work together or not.

    • You’re launching and want to get it right

    • You’re considering a rebrand

    • Your brand no longer reflects your business

    • You need a clearer position in a competitive market

    • You’re only looking for design execution

    • You’re exploring casually with no intent to act

    • You’re looking for a free pitch

    • You’re comparing low-cost or commodity options

    • A diagnosis of where your brand stands

    • The key gap holding it back

    • A recommended next step aligned with your goals

Riad Mouawad

Meet Riad Mouawad_

Founder of Blackink, I am a Brand Strategist, a Business Bootcamp alumni at the Futur academy, and a Level C Graduate trained and certified personally by world-renowned branding expert Marty Neumeier.

With 25 years of industry experience, I bridge the gap between high-level business strategy and world-class brand identity.

I will be your direct contact and trusted guide throughout this collaboration.

(Join me on LinkedIn)

Client Love

  • Pierre Boueri

    Pierre Boueri / Almiyah Group / Watermaster

    “I have collaborated with Blackink and Riad for more than a decade. I strongly believe he is one of the few experts in Branding and Marketing in our region. Riad adopts the project as if it was his own with a personal approach and works with passion to deliver added value to the customer.”

  • Achwak Traboulsi / Torino

    “You not only heard what we were saying, you listened to us, you were patient, constructive in your advice, and you never retaliated to expand your scope of work to support us in every possible way through your expertise, knowledge and creativity.

    Torino never looked better... Proud to have collaborated with you!”

  • Black and white photo of Jessica Hanna.

    Jessica Ishaya Hanna / Avolique

    “Working alongside Riad has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. His contributions and insights have played a vital role in shaping our dream project and setting us on the right track.”

  • Hady Kiwan / AlKeyOne

    “Working with Riad is a pleasure; you are not only adding one professional guy to your network, but you are gaining a good and respectful friend,.”

  • A black-and-white photo of Ziad Ghanem

    Vera Ghanem / Fall in Loaf

    “We very much enjoyed working with Riad throughout the whole process - from idea creation to concept branding implementation. Riad truly stands out as a “shadow” partner who understands your business needs yet customizes his solutions around your unique deliverables. We highly value his straightforward approach and professional mindset.”

  • A woman smiling with a man in the background, both outside.

    Adeline Abi Younes / Prunelle

    “Blackink crafts the dream brand as a singular idea inside the mind of clients and prospects. They match between design and strategic thinking to deliver a custom made artwork using the best influencing selling technique.”

  • A woman with shoulder-length curly hair and glasses smiling, wearing a dark top.

    Faye El-Seif / Cones & Rods

    “We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced, and how involved the team was in our brand was great.”

  • Black and white portrait of Olaf Abi Aad

    Olaf Abi Aad - Founder | CEO AGZIA Food Industry Brainiacs | Agro Food Investments Strategies

    “Shoutout to Riad & BLACKINK for this successful collaboration. Not an average Brand Development firm. The guys can elevate a dull box of stick matches into a diabolic raging volcano, not sure if anyone wants that... but you get me...”

  • A black and white photo of a smiling woman with long dark hair, wearing a dark top.

    Loubna Abi Khalil / Search for Common Ground

    The final outcome was impressive to the donors and the wider public. it gave us more visibility on our Mission as an NGO. They were effective, responsive, helpful.

  • Black and white photo of Nathalie Boueri.

    Nathalie Boueiri / COO WaterCenter - Al Miyah Group

    “The best combination ever is when we mix business and pleasure... and this is exactly what will happen whenever you decide to work with Blackink. Remain assured that the outcome will be outstanding.”