TORINO CHICKEN
Restaurant Rebrand for a Legacy Broasted Chicken Brand in Beirut
Blackink rebranded Torino Chicken, a legacy broasted chicken restaurant founded in Beirut in 1969, refreshing its strategy, identity, packaging, and restaurant experience.
INDUSTRUY
Restaurant & Fast Food
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Uplift
For over five decades, Torino Chicken has been part of Beirut's food culture, introducing broasted chicken to generations of loyal customers.
Founded in 1969, Torino was the first restaurant in the Middle East to serve broasted chicken. As the market evolved, the brand needed to reconnect with younger audiences while preserving the heritage that made it iconic. Blackink partnered with Torino to reposition the brand, refresh its identity, and build a restaurant experience ready for a new generation.
Scope of Work
Revitalizing Torino meant striking a careful balance between legacy and relevance. The challenge was to modernize the brand without losing the trust, nostalgia, and emotional connection it had built over more than fifty years.
Our work focused on a strategic brand uplift that celebrated Torino's pioneering story while introducing a contemporary visual identity, refreshed messaging, new packaging, and a restaurant experience capable of reconnecting with today's customers.
Brand Strategy
Brand Positioning
Visual Identity
Packaging Design
Environmental Branding
Brand Guidelines
Brand evolution
Original Identity
CLIENT TESTIMONIAL
“You not only heard what we were saying, you listened to us, you were patient, constructive in your advice, and you never retaliated to expand your scope of work to support us in every possible way through your expertise, knowledge and creativity.
Black Ink understood our needs and succeeded to deliver an amazing outcome from top to bottom, branding to design to execution.
Torino never looked better... Proud to have collaborated with you!”
— Achwak Traboulsi, Business Development Manager
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.