NADA SAWAYA
Brand Strategy & Identity for a Luxury Fashion Accessories Brand
Client
Nada Sawaya
Industry
Luxury Fashion & Accessories
Location
Beirut, Lebanon
Type
Brand Uplift
Luxury fashion is about more than beautiful products. It is about curating a world people aspire to belong to.
Nada Sawaya is a destination for discerning shoppers seeking carefully curated fashion accessories from around the world. Blackink partnered with the brand to redefine its positioning, strengthen its identity, and create a brand experience that reflects exploration, individuality, and refined taste.
Scope of Work_
As the business evolved, the brand required greater clarity around its positioning and long-term direction. The objective was to transform a collection of luxury products into a distinctive brand with a compelling story and consistent customer experience.
Our work focused on identifying the brand’s competitive advantage, refining its strategic positioning, and developing a visual and verbal identity capable of supporting future growth.
Brand Strategy
Brand Positioning
Visual Identity
Packaging Design
Verbal Identity
Brand Guidelines
At the heart of our brand is a deep connection to both the world of fashion and the world of gems.
__
Our logo features a hidden gem star, a nod to Nada's background in gemology, but also to the idea of the North Star as a guiding light for those exploring new territories. The star serves as a subtle reminder of the adventurous spirit that drives Nada's work, inspiring her to seek out the most unique and exceptional fashion finds from around the world.
_
BRAND NARRATIVE
Welcome to the world of Nada Sawaya,
a Trend Finder & Creator with a passion for fashion and adventure.
_
Nada travels the globe in search of the most exquisite finds, curating a
Voyage Collective for women who share her love for both.
And when the fashion world falls short, Nada steps up and challenges
the status quo, bringing her visionary creations to life.
HER MISSION
To challenge traditional fashion norms and inspire customers to think outside the box when it comes to their personal style through our unconventional accessories.
Is your brand ready for what’s next?
As businesses evolve, brands often fall behind. Whether you’ve outgrown your positioning, expanded into new markets, or simply no longer reflect the quality of your business, we help realign strategy, identity, and perception for your next stage of growth.