Avolique
Restaurant Branding for a Gastro-bar Restaurant in Beirut
Client
Avolique
Industry
Restaurant & Hospitality
Location
Beirut, Lebanon
Type
Full Restaurant Brand Creation
Healthy indulgence meets culinary creativity at Avolique, a restaurant concept built around the versatility of the avocado.
Located on Beirut’s vibrant Gemmayzeh Street, Avolique transforms locally sourced avocados into an immersive dining experience rooted in creativity, sustainability, and exceptional food. Blackink partnered with the founders to create the restaurant brand from the ground up, developing its strategy, naming, identity, and packaging to establish a destination as memorable as the menu itself.
Scope of Work_
Creating Avolique meant building much more than a restaurant identity. The challenge was to position a niche avocado concept as a complete dining destination where branding, storytelling, interior experience, and culinary creativity worked together as one.
Our work focused on defining the restaurant brand strategy, developing a distinctive name and narrative, and creating a visual identity that translated seamlessly across packaging, interiors, and every customer touchpoint.
Brand Strategy
Restaurant Positioning
Brand Naming
Brand Narrative
Visual Identity
Packaging Design
Environmental Branding
Brand Guidelines
It’s in the Name.
We wanted our customers to connect with the idea that avocados are not just a fruit but an artful experience.
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The choice of the name was crucial in conveying our brand's essence. We developed a compelling narrative that positioned AVOLIQUE as a place where creativity and health unite.
BRAND NAME & NARRATIVE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Personality > Naming
By weaving local produce identity, artistic expression, and sustainable values into every visual and environmental touchpoint, Avolique stands as a flavorful testament to how restaurant branding can be rooted in place, purpose, and sensory invitation.
CLIENT TESTIMONIAL
Working alongside you has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. Your contributions and insights have played a vital role in shaping our dream and setting us on the right track.
We loved working with you on this journey and we can't wait to see what's coming.
— Jessica Hanna, Co-Founder
Launching a new Restaurant?
Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.