Scentle
Brand Strategy & Identity Uplift for a Premium Wellness Brand in Lebanon
Client
Scentle
Industry
Wellness
Location
Beirut, Lebanon
Type
Brand Uplift / Rebrand
Wellness goes beyond products. It begins with a purpose people believe in.
Scentle is an innovative wellness brand dedicated to enhancing personal well-being through thoughtfully curated products and solutions for relaxation, health, and lifestyle improvement.
Blackink partnered with the team to redefine the brand strategy, clarify its positioning, and develop a cohesive visual identity designed to inspire trust, connection, and long-term growth within the wellness industry.
Scope of Work_
As the wellness market became increasingly competitive, Scentle needed more than a refreshed identity. The challenge was to redefine the brand’s purpose, articulate a clearer value proposition, and create a distinctive brand experience that resonated with today’s health-conscious consumers.
Our work focused on repositioning the brand around a stronger strategic foundation while developing a cohesive identity system that aligned its products, messaging, and visual expression under one clear and memorable brand.
Brand Strategy
Brand Repositioning
Visual Identity
Verbal Identity
Brand Guidelines
Our story is one of empowerment, balance, and community.
_
In today's fast-paced world, where stress and external challenges abound, we believe in the power of small, intentional changes that lead to significant impacts on our health and happiness.
At Scentle, we are inspired by the philosophy of managing what we can control to foster a better outcome and overall well-being.
ALWAYS CURIOUS
We continually explore new ways to innovate and improve, scouting the world for the most innovative and impactful products.
ALWAY OPTIMISTIC
We believe in the power of small changes that lead to significant impacts, cultivating a positive influence on our community and customers.
ALWAY ON THE MOVE
We anticipate needs and provide proactive solutions.
To enhance and simplify the pursuit of personal well-being, ensuring everyone has access to products, resources, and guidance that improve their daily lives.
—
BRAND PURPOSE
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values.
Empower people to feel good, connect with their inner-
selves, and improve their overall well-being.
_
We are on a mission to empower individuals to take control of their
well-being by providing accessible, high-quality wellness solutions that
promote relaxation and a healthy lifestyle. We aim to create awareness
about the positive and powerful impact of the wellness movement in
every aspect of life, encompassing products, services, and thoughts.
_
BRAND MISSION
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA
Is your brand ready for what’s next?
As businesses evolve, brands often fall behind. Whether you’ve outgrown your positioning, expanded into new markets, or simply no longer reflect the quality of your business, we help realign strategy, identity, and perception for your next stage of growth.
Let's connect and see if we can help, or guide you forward.
This is a focused strategy conversation to understand where your business stands, what is holding it back, and what your next move should be. You will leave with clarity, whether we work together or not.
[ Free · 20 minutes · No commitment ]