Aboul3ezz

Brand Uplift for a Lebanese Restaurant in Beirut

Client

Aboul3ezz

Industry

Restaurant / Lebanese Street Food

Location

Beirut, Lebanon

Type

Brand Uplift

Authentic Lebanese food deserves a brand that feels just as memorable as the experience itself.

Aboul3ezz is a Beirut-based Lebanese restaurant that partnered with Blackink to modernize its brand while preserving the personality and authenticity that made it successful. The result is a refreshed identity designed to reconnect with existing customers while attracting a new generation of diners.

Scope of Work_

The objective was to evolve the brand without losing its roots. The new identity needed to celebrate Lebanese street food culture while creating a stronger, more contemporary presence across every customer touchpoint.

Our work focused on refining the brand strategy, repositioning the visual identity, and developing a cohesive system that strengthened recognition across the restaurant experience.

Brand Strategy
Brand Positioning
Brand Identity
Packaging Design
Environmental Branding
Brand Guidelines

Screenshot-2024-01-16-at-12.17.45 PM.jpg

Aboul3ezz branded packaging—Beirut street food identity by Blackink

Generated Image September 03, 2025 - 1_51PM-min.jpeg

Beyond the menu.

We positioned Aboul3ezz as a dynamic culinary destination where classic Lebanese street food is reimagined with inventive twists, offering a unique dining experience that feels both familiar and fresh. The fusion menu showcases bold flavors and creative presentations, appealing to those seeking an authentic yet modern take on Lebanese cuisine.

Beyond the menu, Aboul3ezz offers a contemporary atmosphere that reflects the vibrant and energetic nature of the brand. The space is designed to be warm and inviting, encouraging the communal spirit of Lebanese dining while providing a fresh, modern setting.

POSITIONING STRATEGY

Research > Competitive Audit > Audience Segmentation > Brand Workshops > Purpose, Vision, Values > Brand Promise > Differentiation Strategy > Brand Personality > Positioning.

Impact & Results

The rebranding and strategic repositioning of Aboul3ezz led to significant market growth and enhanced brand recognition. With a clearly defined vision and cohesive identity, the brand not only solidified its position in the Lebanese street food scene but also expanded its reach.

Following the rebrand, Aboul3ezz successfully extended its presence by launching kiosks in popular outdoor food courts, bringing its vibrant flavors to high-traffic locations and reaching a broader audience. Additionally, the introduction of a branded food truck allowed the brand to offer a mobile dining experience, increasing accessibility and engaging with new customer segments.