KIWAN
Olive Oil Brand Strategy & Packaging Design in Lebanon
Blackink developed the brand strategy, narrative, visual identity, and packaging for Kiwan, a premium Lebanese olive oil brand.
INDUSTRY
Olive Oil / Premium Food
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Identity & Packaging
Natural, sustainable, and healthy, just like it once was.
Carefully handpicked and cold-pressed, Kiwan is a premium olive oil brand rooted in authentic traditions, sustainable agriculture, and a deeper connection to land and culture. Based in Beirut, Lebanon, Al Kiwan partnered with Blackink to develop a premium food brand through clear positioning, storytelling, identity, packaging, and copywriting.
Scope of Work
Kiwan was created in response to a food industry increasingly shaped by anonymous, mass-produced products. The challenge was to develop a premium olive oil brand that felt natural, trustworthy, and culturally rooted. Our work focused on the brand strategy, positioning, narrative, visual identity, and packaging system, creating a cohesive food brand that expresses the product's quality, heritage, and commitment to sustainable agriculture.
Brand Strategy
Brand Positioning
Brand Narrative
Visual Identity
Packaging Design
Copywriting
Natural, Sustainable, and Healthy. Just like it once was!
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Inspired by our own journey to eat healthier and our attachment to our land and culture, we want to bring our favorite produce to you by using modern & sustainable agricultural practices.
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BRAND MISSION
DISCOVERY WORKSHOP > RESEARCH & AUDIT > BRAND STRATEGY / MISSION / VISION / VALUES / PERSONA > PURPOSE > MARKET POSITION
CLIENT TESTIMONIAL
“I can assure that the Branding work with BlackInk is very Professional, Efficient, Productive, Optimistic and it’s absolutely an added value for any business, especially a start-up. I want to add that working with Riad is a pleasure; you are not only adding one professional guy to your network, but you are gaining a good and respectful friend”
— Hadi Kiwan, Founder