FALL IN LOAF
Artisanal Bakery Brand Identity & Packaging in Lebanon.
Blackink developed the visual identity and packaging for Fall In Loaf, a family-run sourdough bakery in Beirut, expressing its family story and craft.
INDUSTRY
Artisanal Bakery
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Identity & Packaging
A story of family, passion, and craft.
Fall In Loaf is a family-run sourdough bakery built on heritage, craftsmanship, and the warmth of shared tradition. Located in [City], the bakery partnered with Blackink to develop an artisanal bakery brand identity and packaging system that reflects the story behind the business: a mother's passion for sourdough and a family's love for baking.
Scope of Work
The challenge was to translate a deeply personal family story into an identity that felt warm, crafted, and credible within Beirut’s artisanal bakery market.
Our work focused on a cohesive visual identity and packaging system that expressed the bakery's commitment to traditional sourdough, family connection, and honest craftsmanship.
Story & Narrative
Logo Identity Design
Stationery Design
Packaging Design
A Tale of Love, Flour, and Childhood Memories.
At the heart of Fall in Loaf is a story of love, tradition, and the joy of creating something truly special.
It all started with Viola, a mother with a passion for sourdough, and her son, whose hands grew “chalky” with flour as he discovered his own love for baking. Together, they poured their hearts into every loaf, building a brand that’s as much about family and connection as it is about delicious, artisanal bread.
“Our mission is to restore the heritage of traditional sourdough baking and make you 'fall in loaf' with every bite.”
CLIENT TESTIMONIAL
We very much enjoyed working with Riad throughout the whole process - from idea creation to concept branding implementation. Riad truly stands out as a “shadow” partner who understands your business needs yet customizes his solutions around your unique deliverables.
We highly value his straightforward approach and professional mindset.
— Vera Ghanem, Co-Baker