JEZZINE REGION
Destination Branding for an Eco-Tourism Region in South Lebanon
Blackink developed the positioning strategy, visual identity, and activation campaign that branded Jezzine, South Lebanon, as an eco- and agro-tourism destination.
INDUSTRY
Destination / Eco-Tourism
LOCATION
South Lebanon
ENGAGEMENT
Destination Branding & Activation
Discover the roots of Lebanon through the roads less traveled.
The historic Jezzine region of South Lebanon faced a difficult perception and a shrinking population after decades of occupation. The Union of Municipalities of Jezzine (45 towns and villages), together with USAID and DAI, partnered with Blackink to revitalize the region through a tourism brand and positioning campaign focused on agro- and eco-tourism.
Scope of Work
The challenge was to reshape the perception of an entire region and attract visitors to a largely agricultural, sparsely populated area. Our work focused on discovery and research, a brand positioning strategy and tagline, and a full visual identity, website, tourism collateral, and advertising campaign.
Brand Strategy
Brand Positioning
Brand Naming
Brand Architecture
Verbal Identity
Visual Identity
Packaging Design
Brand Guidelines
It’s in Our Nature.
Discover the roots of Lebanon with breathtaking scenery, lush green landscapes and a rich experience of nature
Discover the roots of Lebanon with breathtaking scenery, luscious green landscapes and rich experience of nature. Jezzine Region / Promotional Video.
It's in our Nature
!
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Our mission is to unify The Jezzine Region’s 45 townships by attracting tourism and creating jobs and growth opportunities.
With well-organized infrastructure, services, and activities, Jezzine is the perfect destination to escape the city and discover a place that is
authentic and still natural.
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BRAND POSITIONING STRATEGY
