THE CONVO HOTELS
Hotel Brand Strategy & Identity for Solo Travelers in Portugal
Blackink developed the brand strategy, naming, and full visual identity for The Convo Hotels, a solo-traveler hospitality brand designed to scale across international properties, starting in Portugal.
INDUSTRY
Hospitality / Hotels
LOCATION
Portugal (Europe)
ENGAGEMENT
Brand Strategy, Naming & Identity
Celebrate the art of traveling alone.
The Convo Hotels was created for solo travelers looking to escape the pressure of daily life and experience travel on their own terms.
Blackink partnered with The Convo Hotels to develop a hospitality brand built around individuality, connection, and belonging, with a strategy, name, identity, and guest experience able to adapt across cultures and international properties.
Scope of Work
The Convo Hotels needed more than a hotel identity. The challenge was to position a new hospitality brand around the solo traveler while avoiding the cold, generic feeling often associated with hotel stays.
Our work focused on defining the brand strategy, validating its competitive advantage, creating the name and narrative, and developing a full identity system that could extend across physical spaces, guest touchpoints, communication, collateral, and future international properties.
Market Research & Brand Positioning
Brand Strategy
Brand Naming & Narrative
Visual Identity Design
Packaging & Collaterals
Environmental Branding
Communication Concept & Design
Brand Guidelines Booklet
The Brand Name_
“Hospitality is never about beds and buildings, it is about people.”
THE CONVO
Immediately denotes an informal conversation with friends, is a little strange and fun to say that its memorable and remarkable.
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We believe in nurturing strong relationships with each other, our guests and the communities we operate in. We recognize and value “the power of one” and appreciate each person’s individuality.
Besides focusing on each guest and personalizing their experience, we build unique social spaces for collective gathering, and offer activities that break the social barriers between us.
Celebrate the Art of Traveling Alone.
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The Convo seeks to be a brand that focuses on solo travelers looking to escape the hustle and bustle of their cities and disconnect from their daily lives.
We blend the comforts of home with the services of a hotel, and an easy vibe and social ambience. Our guests can disconnect from their lives the moment they check in and find solace in our personal spaces as well as
the chance to mingle and connect with like-minded individuals.
Our social spaces aim to encourage guest interaction and facilitate conversation, because we firmly believe that traveling alone doesn't have to mean being alone. Such encounters can be more memorable than the trip itself, creating wonderful connections and
experiences that far outlive the hotel stay.
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BRAND PURPOSE
Personal, Inspiring & Transformative.
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Our mission is to change the hotel experience from being cold, lonely and generic, to being personal, inspiring and transformative.
We are on a path to make every single guest feel that although they arrived alone, they left as an old family friend.
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MISSION STATEMENT
CORE VALUES
STIMULATION
We want our guests to feel energized and inspired by the locale, affordable and wide- ranging tourism opportunities to free tips and city journeys. We are the hotel that is “in the know” and act like a local guide to each guest.
CONVENIENCE
From a quick digital experience to “skip the lobby” check-in services, we aim to complete and complement each guest’s stay by making sure everything is smooth, seamless and easy.
SERENITY
Disconnecting from the daily routine and stress, and escaping to our hotel is one of our core pillars, we offer plenty of “me time” spaces and activities so that each person feels comfortable, relaxed and safe, without the pressure to fill their day with busy activities.
