WRAPSTATION

Brand Strategy & Identity for a Delivery-Only Cloud Kitchen

Blackink developed the brand strategy, naming, packaging, and digital activation for Wrapstation, a delivery-only cloud-kitchen fast food concept combining international cuisine with wraps.

INDUSTRY

Food & Beverage / Cloud Kitchen

LOCATION

Beirut, Lebanon

ENGAGEMENT

Full Brand Strategy & Identity

A delivery-only fast food concept, built to be unforgettable.

Wrapstation is a delivery-only concept combining international cuisine with tasty wraps and premium ingredients. Without a sit-in outlet to rely on, Wrapstation partnered with Blackink to build a visually impactful brand with attitude that leaves a lasting impression.

Scope of Work

The challenge was to launch a memorable food brand with no physical dine-in presence. Our work focused on a brand strategy and name, a corporate identity built around the letter "W," clean packaging, a website, and an aggressive social-media activation.

Deliverables

  • Brand Strategy

  • Name Creation

  • Corporate Identity Development

  • Packaging Design

  • Website Design & Development

  • Online Activation

  • Photography Art Direction

Logo design
tagline.jpg
Restaurant packaging
Restaurant packaging
Restaurant packaging
Restaurant packaging
Menu design
Signage
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social media community management
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Launching a new Restaurant?

Branding extends far beyond the walls of your project & leaves an impact long after your guests leave.

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