BEDTIME
Retail Brand Identity & Packaging for a Mattress Brand in Lebanon
Blackink developed the naming, visual identity, packaging, and catalogue for BEDTIME, an established Lebanese mattress manufacturer transitioning from B2B to the retail market.
INDUSTRY
Mattresses / Retail
LOCATION
Lebanon
ENGAGEMENT
Brand Naming, Identity & Packaging
A move from B2B to B2C.
BEDTIME is the retail brand of a renowned Lebanese B2B mattress manufacturer with more than 45 years of experience and ISO 9002 accreditation.
To enter the retail marketplace, the company partnered with Blackink to make the transition with a complete brand refresh.
Scope of Work
The challenge was to turn a trusted B2B manufacturer into a retail brand able to compete on the shelf. Our work focused on a competitive audit, naming and narrative, and a full visual identity, packaging, and retail catalogue.
Competitive Audit
Brand Naming & Narrative
Visual Identity Design
Packaging Design
Retail Catalogue Design
Refreshed Logo
CLIENT TESTIMONIAL
“We chose to work with Blackink based on the quality of their work. Professional, neat, with a reasoning behind every detail. Their team is Creative, Professional, & Passionate; They take your comments into consideration and build on them.”
Elio Karam - Bedtime
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