ASSOCIATION OF LEBANESE INDUSTRIALISTS

Brand Uplift for a National Industry Association in Lebanon

Blackink refreshed the brand identity and website of the Association of Lebanese Industrialists (ALI), giving it a clear visual identity that highlights local production and global connection.

INDUSTRY

Industry Association / Government

LOCATION

Lebanon

ENGAGEMENT

Brand Uplift

Local production, global connection.

The Association of Lebanese Industrialists supports local production across the business cycle, from marketing and promotion to local and international agreements between public and private parties. ALI partnered with Blackink to redefine its positioning and image, opening a window to international investors and markets.

Scope of Work

The challenge was to give a national industry body a clear, unique visual identity that highlights its value and appeals internationally. Our work focused on a brand strategy and positioning, a corporate identity uplift, and a modern website.

Blackink worked on a visual refresh strategy which was translated into the below collaterals;