FORM - Corporate Couture Uniform Branding in Jordan
Corporate Couture
FORM is a family-founded corporate couture studio based in Amman, Jordan—renowned across the MENA region for designing bespoke uniforms for five‑star hotels, schools, and creative spaces. Blackink partnered with FORM to elevate their narrative, rebrand their equity, and expand their reach without losing craftsmanship or regional prestige.
What we did_
> FULL BRAND STRATEGY & VISUAL IDENTITY DEVELOPMENTBlackink engaged in a close collaboration with the client, conducting an extensive audit and providing support to reposition the company. Together, we developed a brand strategy that aligned with the company's forward vision.
The result was a comprehensive brand strategy and the successful implementation of a design that extended across all touchpoints.
Brand Strategy:
Audience Profile
Brand Proposition
Brand Purpose
Brand Personality
Brand Naming
Design Execution:
Logo Concept & Visual Identity Design
Full Stationery Design
Corporate/ Product Catalogue
Art Direction on shooting and content creation
Packaging, signage and Label Design
