FORM
Brand Strategy & Identity for a Corporate Couture Uniform Studio in Jordan
Blackink repositioned FORM, a family-founded corporate couture uniform studio in Amman, Jordan, developing its naming, brand strategy, and visual identity for MENA hospitality markets.
INDUSTRY
Corporate Couture / Uniforms
LOCATION
Amman, Jordan
ENGAGEMENT
Brand Strategy & Identity
Corporate couture: bespoke uniforms for five-star hospitality.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What FORM is a family-founded corporate couture studio in Amman, Jordan, known across the MENA region for designing bespoke uniforms for five-star hotels, schools, and creative spaces.
FORM partnered with Blackink to elevate its narrative, rebrand its equity, and expand its reach without losing its craftsmanship or regional prestige. us apart isn’t just our process, it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Scope of Work
The challenge was to reposition a respected uniform maker for growth while preserving its craftsmanship and prestige. Our work focused on the brand strategy, from audience and proposition to purpose, personality, and naming, then a full visual identity across every touchpoint.
Deliverables
Brand Strategy (Audience, Proposition, Purpose, Personality, Naming) · Logo & Visual Identity · Full Stationery · Corporate/Product Catalogue · Art Direction · Packaging, Signage & Label Design
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