Prunelle
Artisan Bakery Rebrand & Identity in Beirut
Blackink rebranded Prunelle, Beirut's leading artisan bread makers, developing the brand strategy, identity, packaging, and website to support its expansion into the UAE and GCC.
INDUSTRY
Artisan Bakery / Food
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Uplift (Strategy & Identity)
Breaking bread since 1995: a family of artisans.
Prunelle is the leading hand-craft artisan bread maker in Beirut, Lebanon, with a 25-year legacy and over 80% market share, serving the restaurant scene and lovers of fine bread. As it set its sights on the UAE and GCC, Prunelle partnered with Blackink to refresh its image with a sense of maturity and market leadership.
Scope of Work
The challenge was to signal maturity and regional leadership for the Gulf expansion without sacrificing the family heritage and artisan craftsmanship that define Prunelle.
Our work focused on a comprehensive brand strategy and narrative, an identity uplift, and a full suite of collateral, packaging, website, and guidelines.
Brand Strategy & Narrative
Brand Identity Uplift
Full Collateral Design
Product Packaging Design
Website Design & Development
Brand Guidelines Book
A FAMILY OF ARTISANS
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The culture of Prunelle is rooted in a timeless tradition – the act of 'breaking bread,' where individuals gather to share in the age-old communion of 'bread and salt.' At Prunelle, we are all inherently bakers and artisans, embodying a warm, relaxed, friendly, and inviting team that is deeply committed to mastering our crafts. Our familiarity with one another fosters a sense of camaraderie, and we often enjoy moments of fun as we work, bake, and dine together. This closeness ensures that we are a tightly-knit and closely connected family.
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OUR BRAND PERSONALITY
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another”.
With this in mind, Prunelle went into an extensive internal and external restructuring & branding exercise making sure they leverage on their strengths and address their weaknesses.
In the end, all 200+ employees were in sync, pushing towards the same direction.
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DEFINE CUSTOMER PROFILE > BRAND PROPOSITION >/ PURPOSE > ARCHETYPE > VALUES > TAGLINE > VOICE > VERBAL LANGUAGE
BREAKING BREAD
SINCE 1995.
“We create superior, delicious, and soul-enriching bread. Centuries of tradition and craftsmanship are experienced in the taste, smell, and texture of our bread. We work hard to set new standards of quality and always lead by example. Ultimately, our goal is to constantly and continuously work towards improving ourselves, each other and those we serve.”
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THE BRAND MISSION
CLIENT TESTIMONIAL
Blackink perfectly combines design and strategic thinking. They are able to craft the dream brand you have with their expertise and specialized knowledge
— Adeline Abi Younes / Prunelle
Let's connect and see if we can help, or guide you forward.
It’s an opportunity for us to meet online and discuss the project in detail.