KULT
Brand Strategy, Naming & Identity for an Athleisure Fashion Brand in Beirut
Blackink developed the brand strategy, naming, and visual identity for KULT, an athleisure streetwear brand launched through a concept store in Beirut for regional franchising.
INDUSTRY
Fashion / Athleisure
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Strategy, Naming & Identity
Urban streetwear meets athletic apparel: attitude, strength, and personality.
KULT is a clothing brand that combines urban streetwear with athletic apparel, active wear that moves with your body and communicates attitude and strong personality. Blackink was commissioned to develop the brand and launch it through a prototype concept store in Beirut, to be franchised regionally.
Scope of Work
The challenge was to give a new athleisure brand a distinctive position and identity that could scale into a franchise. Our work focused on a competitive audit and market position, naming and narrative, and a full visual identity and packaging aimed at the millennial urbanite.
Competitive Audit & Market Position
Brand Naming & Narrative
Visual Identity Design
Packaging Design
URBAN STREETWEAR X ATHLETIC APPAREL.
KULT is targeting the Millennial Urbanite.
Those urban, hipster, fashionistas who look for comfortable clothing while looking good at the same time.
