MUSE DU LIBAN
Artisanal Wine Branding & Label Design in Lebanon
Blackink developed the brand strategy, naming, visual identity, and bottle label design for Muse du Liban, an artisanal wine from the vineyards of Aynata in South Lebanon.
INDUSTRY
Wine / Food & Beverage
LOCATION
Aynata, South Lebanon
ENGAGEMENT
Full Brand Strategy & Identity
A local wine brand born to inspire.
Muse is an artisanal wine crafted from handpicked grapes in the vineyards of Aynata, in Lebanon's fertile south, conceived with renowned French winemaker Michel Rolland. Blackink's engagement began at the early stages of development, aligning the client's vision with their business objectives to avoid dilution in a saturated, competitive market.
Scope of Work
The challenge was to introduce a new wine brand in a crowded marketplace and position it where it would meet the least resistance.
Our work focused on market research and competitive audit, brand strategy and positioning, naming and narrative, and a full visual identity, bottle and label design, website, and activation.
Market research & Competitive Audit
Brand Strategy & Positioning
Brand Name Creation & Narrative
Visual Identity
Bottle Design & Packaging
Marketing Tools
Website Design and Development
Marketing Strategy and Activation
Brand Guidelines
How do you introduce
a Wine Brand in a crowded marketplace?
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We began by profiling and categorizing wine consumers. We then delved into understanding the local market, analyzed the competitor landscape, and identified their strengths. Armed with this knowledge, we strategically pinpointed a market gap and committed to filling it.
BRAND STRATEGY
Research & Insights > Competitive Audit > Brand Workshops > Purpose, Vision, Values > Brand Position.
Let's connect and see if we can help, or guide you forward.
It’s an opportunity for us to meet online and discuss the project in detail.