Kalani
Luxury Beach Resort Branding in Halat, Lebanon
Blackink developed the brand strategy, visual concept, logo, collateral, and online presence for Kalani, a luxury beach resort on the Seaside Road in Halat, Lebanon.
INDUSTRY
Hospitality / Resort
LOCATION
Halat, Lebanon
ENGAGEMENT
Full Brand Identity
A seascape experience: a well-deserved peace of mind, all year long.
Kalani is a luxury beach resort on the Seaside Road of Halat, Lebanon, an auditorium-like escape offering the perfect view from every seat. With significant investment at stake and strong neighbouring competition, Kalani partnered with Blackink to create a brand identity and experience on par with its architecture and offering.
Scope of Work
The challenge was to stand apart in a competitive coastal-resort market and match a posh physical experience with an equally elevated brand. Our work focused on the brand strategy, visual concept and logo, and a full suite of resort collateral and online presence.
Brand Strategy
Visual Concept & Design Direction
Logo Concept & Design
Stationery Design
Resort Collaterals
Online Presence
A Seascape Experience
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In Kalani, luxury doesn’t mean expensive. We define value in having peace of mind above all else.
Peace of mind is bigger than any sea, more valuable than any gem and you don’t know what it is until it is gone. So our job is to continuously and consistently offer it to our customers, our staff, our suppliers, and investors.
The overall experience of Kalani is built on this one foundation purpose. This is why we exist, this is why we go to work every day, this is our main objective both at work and at home. Why? Because we deserve it.
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BRAND PURPOSE
Boho-chic Audience
Target Profile
BRAND VALUES
TRANQUILITY
quiet / peace / exclusivity / serenity
GRATIFICATION
quality / materials / fine food / service
EXPERIENCE
emotion / dreams / connections
Let's connect and see if we can help, or guide you forward.
It’s an opportunity for us to meet online and discuss the project in detail.