UNIONE
Brand Strategy & Identity for a Sports Academy & Management Company
Blackink developed the brand strategy, logo, and corporate identity for Unione, an integrated sports enterprise spanning events, an academy, and sports management.
INDUSTRY
Sports Management
LOCATION
Beirut, Lebanon
ENGAGEMENT
Brand Strategy & Corporate Identity
Find and nurture the greatness within.
Unione is an integrated sports enterprise that brings people closer to the world of sports through events, an academy, and sports management, nurturing a new generation of professional athletes. Blackink partnered with its visionary founders to translate an ambitious vision from idea to reality.
Scope of Work
The challenge was to give an ambitious, multi-pronged sports venture a clear and unifying brand. Our work focused on the brand strategy, then a full visual identity, logo, stationery, and marketing collateral.
Brand Strategy
Visual Concept & Design Direction
Logo Concept & Design
Stationery Design
Marketing Collaterals
Brand Guidelines
Find and Nurture the Greatness Within.
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UNIONE’s vision is to attract and develop undiscovered talent, nurturing it through attention, care, and dedication to ultimately build each athlete’s character.
UNIONE’s mission is to establish a culture of ambition, trust, and good sportsmanship, creating a sense of unity and belonging. At UNIONE, every person can realize their potential while also learning the disciple needed to turn their ambitions into reality.
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BRAND PURPOSE
