ATRIA
Visual Identity for a Luxury Residential Resort in Egypt
Blackink developed the visual identity, logo, and marketing collateral for Atria, a waterfront luxury residential resort in Ain Sokhna, Egypt.
INDUSTRY
Real Estate / Residential Resort
LOCATION
Ain Sokhna, Egypt
ENGAGEMENT
Visual Identity & Collaterals
Perception is reality, especially when selling a dream years before completion.
Atria is a waterfront luxury residential resort in Ain Sokhna, Egypt, offering villas, apartments, twin houses, signature restaurants, and community facilities. Launching a mega residential resort, the client partnered with Blackink to create a high-end brand image capable of attracting affluent buyers.
Scope of Work
The challenge was to project trust and desirability for a resort still years from completion. Our work focused on the visual concept and logo, then a full suite of stationery and brochure design to sell the vision.
Visual Concept & Design Direction
Logo Concept & Design
Stationery Design
Brochure Design
Perception is Reality
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And this couldn’t be more true than when you are trying to sell a dream years before its actual completion.
Strong branding should evoke an emotion and an impulse to buy, in addition to help project trust. It goes beyond just a logo and design concepts and If done well, it can convince clients why working with you is a better choice than working with your competitors.
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BRAND PERCEPTION
