NINETY DEGREES
Brand Strategy & Identity for a Media & Events Startup in Lebanon & the UAE
Blackink developed the brand strategy, positioning, visual and verbal identity, and launch activation for Ninety Degrees, a mobile events and media startup based in Lebanon and the UAE.
INDUSTRY
Media & Events
LOCATION
Lebanon & UAE
ENGAGEMENT
Full Brand Strategy & Identity
Eclectic media and events solutions: a new mobile venue concept.
Ninety Degrees (90°) is a startup based in Lebanon and the UAE, a new mobile-venue solution for the media and events landscape. Its unconventional nature called for creative, thoroughly analyzed branding and communication, so it partnered with Blackink to identify its audience and position the concept before design.
Scope of Work
The challenge was to introduce an unconventional media concept and make it resonate with the right audience. Our work focused on a market positioning strategy, a full visual and verbal identity, and launch tools including the launch event and communication.
Deliverables
Market Positioning Strategy
Visual & Verbal Identity
Stationery Design
Online Presence
Launch Event Design & management
Communication
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