STRATI
Brand Strategy, Identity & Packaging for an Artisanal Tiramisu Brand
Blackink developed the brand strategy, positioning, visual identity, and packaging design for STRATI, a premium artisanal tiramisu brand in Beirut, Lebanon, built around craftsmanship, authenticity, and The Art of Layers.
INDUSTRY
Food & Beverage / Premium Desserts
LOCATION
Beirut, Lebanon
ENGAGEMENT
Full Brand Strategy & Identity
The Art of Layers.
STRATI is a premium artisanal tiramisu brand built around a simple belief: exceptional tiramisu deserves patience, craftsmanship, and attention to every detail.
Created for customers who appreciate authentic ingredients, thoughtful presentation, and moments worth savoring, STRATI brings a contemporary expression to the traditional Italian dessert. Blackink developed its positioning, brand narrative, visual identity, and packaging system around one central idea: The Art of Layers.
The result is a distinctive brand where product, identity, and packaging work together to turn a simple dessert into a considered experience.
Scope of Work_
The challenge was to create a differentiated premium tiramisu brand within an increasingly crowded dessert market, where competitors often rely on flavour variety, product presentation, and social media visibility to attract customers.
Our approach was to establish STRATI as a dedicated tiramisu specialist rather than another dessert brand. By identifying craftsmanship, patience, and authenticity as its defining qualities, we developed a strategic foundation that could guide everything from product positioning and storytelling to visual identity and packaging.
Brand Strategy & Positioning
Brand Narrative & Verbal Identity
Visual Identity Design
Packaging Design & Flavor Architecture
Brand Guidelines
Packaging as Part of the Experience.
For a delivery-focused dessert brand, packaging represents one of the most important opportunities to establish recognition and communicate value before the product is tasted.
We developed a distinctive drawer-style packaging system that transforms opening the box into a moment of anticipation and discovery. The restrained outer sleeve maintains a consistent brand presence, while the coloured inner drawer introduces flavour differentiation and a sense of surprise.
An Identity Made to Be Savored.
STRATI's communication was built around the same principles as its product: authenticity, patience, simplicity, and quiet confidence.
Rather than relying on exaggerated premium claims, the verbal identity celebrates real ingredients, careful preparation, and the personal and social moments surrounding tiramisu.
Whether enjoyed as a personal indulgence or offered as a thoughtful gesture, STRATI is designed to feel special without becoming intimidating.
The Art of Layers.
STRATI demonstrates how a focused positioning strategy can give a familiar product a distinctive identity. By aligning craftsmanship, narrative, design, and packaging around one central idea, we created a cohesive brand foundation designed to support recognition, customer preference, and future growth.
“ From ideation to the brand concept, identity, branding, and strategy, Riad played an instrumental role in turning our vision into a clear and compelling brand. His ability to combine creativity with strategic thinking and truly understand what we wanted to build made the entire journey exceptional.”
— Cynthia Nehme, Founder
Let's connect and see if we can help, or guide you forward.
This is a focused strategy conversation to understand where your business stands, what is holding it back, and what your next move should be. You will leave with clarity, whether we work together or not.
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